Social Media Boot Camp

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Your institution is contemplating or has already entered the world of Social Media – Facebook, Twitter, Instagram. Now what? What are the advertising rules? Exceptions? What regulations are triggered? What are the regulatory risks? What should our Social Media Program look like?

The Social Media Boot Camp Manual will answer those questions and more. Learn the ins and outs of the regulations and guidance that should be considered to avoid costly products or risk when leveraging social media for marketing and/or customer feedback. This manual will highlight what your Social Media Program should include (including a Social Media Policy template), the regulatory risks, including the FFIEC Guidance, Advertising, Privacy, FCRA, National Labor Relations Act, One-Click, Complaints – to name but a few.

The Social Media Boot Camp Manual will cover:

• What is Social Media
• FFIEC Guidance
• Social Media Program
  • Risk Assessment
  • Policy
  • Procedures
  • Monitoring/Audit
  • Reporting
  • Complaints
• Regulatory Risks
  • Advertising highlights
    • Exceptions for social media
    • One-click rule
    • Endorsements
    • Substantiation
• Fair Lending
• FCRA Consumer Reports
• Privacy
• RESPA Section 8
• CAN SPAM
• BSA/AML
• COPPA
• Fair Debt Collections Practices Act (FDCPA)
• UDAP/UDAAP
• National Labor Relations Act (NLRA)
• Additional Areas of Risk
• Reputational
• Legal
• Operational
• Best Practices