Social Media Advertising for Loan Officers – ON-DEMAND WEBINARS

Recorded: March 17, 2022

Presented by: Ms. Leah Hamilton, Vice President and Senior Consultant, FORVIS

When it comes to social media and lending, Loan Officers top the list in leveraging today’s technology to promote consumer mortgage loans. Join this two and a half hour webinar to understand the regulatory requirements, how to avoid triggering terms, and the Do’s and Don’ts of advertising consumer mortgage loans via social media.

Advertisements can provide a great first impression for institutions. And social media allows us to provide information regarding our products and services to a large number of people. Advertisements, of course, must be accurate, complete, and assist consumers in making an informed decision. Whether your ad is in print or promoted on the internet via website or social media, the rules can be a little bit more complicated.

Social media is relatively easy, inexpensive, and can reach a wide array of people and potential customers, and thereby can be a wonderful advertising/marketing and relationship tool for financial institutions. Yet it can also bring a great amount of risk – compliance, legal, and reputational. The chance that institutions may violate laws or make other errors is high, along with the potential for complaints to be publicly broadcasted, for accounts to be hacked, and a response to a media campaign to go wrong.

During Social Media Advertising for Loan Officers, we will cover:

• Key advertising requirements under:
  • Regulation Z (TILA)
  • RESPA
  • Fair Lending
  • UDAP/UDAAP
  • Endorsements
  • Substantiation
  • CAN SPAM
  • “One-click”
  • And more!
• We will also review agency guidance on social media and consumer compliance risk management, as well as a number of other practical issues and concerns.