Advertising Compliance: Loans – ON-DEMAND WEBINARS


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SKU: SWADL Category:

Date Recorded: January 3, 2022

Presenter: Anetria Cohen, VP and Senior Consultant, FORVIS

A two-hour webinar that will review advertising rules for loan products.

Advertisements can provide a great first impression to customers and potential customers. We can inform them of the products and services we provide, any specials we are offering, and our support and involvement in local community activities.

We are worried, though, about ads that may mislead customers – for example, ads that try to “bait-and-switch” a customer by advertising a product or service, while offering a different, and ads that include only the appealing parts of a product or service without having to include the unappealing parts (e.g., costs, limitations).

Because of this, advertisements and marketing for loans are subject to a number of different Federal regulations: primarily, the Truth-in-Lending Act/Regulation Z (open-end and closed-end) and UDAP/UDAAP, but also including FHA logo rules and social media concerns. This webinar will discuss these rules and guidance as they apply to loans.


  • Review specific Truth-in-Lending requirements that apply to advertisements.
    • Open-end credit products including HELOCs; and
    • Closed-end credit products including advertising of Adjustable Rate Mortgage loan products.
  • Review Unfair, Deceptive or Abusive Acts or Practices (UDAAP).
  • Review non-discriminating advertising requirements under the Equal Credit Opportunity Act and Fair Housing Act.
  • Review the importance of maintaining an advertising file with proper sign-offs for the review of the examiners.
  • Address special issues involving the Internet or electronic advertising, including a review of the Agencies’ social media guidance.
  • Review loan advertising checklists.
  • Review examples of loan advertising
Who Should Listen

This webinar is designed for anyone who will address compliance issues for advertisements, draft marketing materials, or educate external vendors who will draft advertisements for the institution.

Program Level: Basic

Prerequisite/Advanced Preparation: Basic Knowledge of Lending Regulations

Field of Study: Specialized Knowledge

Copyright Disclaimer

Any recording, transmission, retransmission, or republishing of any portion of this webinar is prohibited.