$305.00 – $705.00
Date Recorded: January 3, 2022
Presenter: Anetria Cohen, VP and Senior Consultant, FORVIS
A two-hour webinar that will review advertising rules for deposits.
Advertisements can provide a great first impression to customers and potential customers. We can inform them of the products and services we provide, any specials we are offering, and our support and involvement in local community activities.
We are worried, though, about ads that may mislead customers – for example, ads that try to “bait-and-switch” a customer by advertising a product or service, while offering a different, and ads that include only the appealing parts of a product or service without having to include the unappealing parts (e.g., costs, limitations).
Because of this, advertisements and marketing for deposit accounts are subject to a number of different Federal regulations: primarily, the advertisement of FDIC/NCUA membership, Truth-in-Savings Act, and UDAP/UDAAP, but also including social media concerns. This webinar will discuss these rules and guidance as they apply to deposit accounts.
HERE IS WHAT YOU WILL LEARN:
This webinar is designed for anyone who will address compliance issues for advertisements, draft marketing materials, or educate external vendors who will draft advertisements for the institution.
Any recording, transmission, retransmission, or republishing of any portion of this webinar is prohibited.