Gary W. Farmer

Gary W. Farmer


Vice President, Marketing and Communications



Gary W. Farmer is Vice President, Marketing and Communications at ProBank Austin. In his current capacity, he is responsible for the strategy and full-cycle of marketing operations, including corporate communications, product marketing and new product launches, lead generation, ROI analysis, digital marketing, social media management, content creation, and overall branding.

Prior to joining ProBank Austin, Mr. Farmer was National Director of Marketing & Business Development at Trinity Video Communications, a technology services provider to large corporations, healthcare institutions, and the federal government, including the Federal Bureau of Investigation (FBI), General Dynamics, Georgetown University, Baptist Healthcare, and others. His background also includes time spent as Director of Business Development for one of Louisville’s top marketing and public relations firms, and positions at Cox Media and Clear Channel Media, two of the nation’s top broadcast media and digital marketing companies.

Throughout his career, he has received numerous awards and recognitions, including his selection in 2014 as a “Top 40 Under Forty Industry Influencer” by Commercial Integrator Magazine. Mr. Farmer holds a B.S. Degree in Management from Indiana Wesleyan University and a B.A. in English Literature from the University of Kentucky.

Areas of Expertise:

  • Strategy
  • Content Development
  • Brand Management
  • Digital Marketing

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